That’s why this initial step in the SMART goal framework is called “Specific”. What social media channel? How many followers? You want to answer as many questions as possible in your goal. “ Increase reach on social media”: while this is a good goal, it is a bit vague. Otherwise, you won’t feel motivated to achieve the goal nor will you be able to truly focus all of your efforts on achieving it. Your goal must be clear and very specific. Once you have a list of your social media accounts and a broad sense of what goals you would like to achieve, you can put the SMART framework to work. See which accounts are currently performing well and which ones need a little pick-me-up. In addition, you need to determine the status of your current social media performance. Whatever the case may be, answering this question can help you set up your SMART social media goals, as you will know what you are trying to achieve in the foreseeable future. Are you trying to build customer loyalty?.Are you building awareness and generating leads for a new product launch?.Are you simply trying to gain a larger presence in the local community?.Your first step in setting SMART social media goals is identifying your overall objective with social media.įor instance, why are you on social media in the first place? SMART social media goals are goals that can be achieved on a social media platform and meet each part of the SMART framework. In the end, you have SMART social media goals. Once you’ve done this, you will take those goals and ensure they align with social media activities. Take those and identify SMART goals that you have for your business. Time Specific: Goals need a timeframe in which they’ll be achieved, whether it is a few months or a year.Ĭonsider your overall business objectives.Relevant: Goals should tie back to your business, helping you reach the bigger picture.Attainable: Goals should be realistic so you can achieve them.Measurable: Goals should have the ability to be measured by at least one metric. Specific: Goals should be clear and simple yet defined.When you break it down, this is what SMART means: They can be used in any aspect of life, but they are particularly useful and effective in business. In order for you to realize a goal, you must be able to set a goal that is specific, measurable, attainable, and relevant.
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